I have over 10 years of experience as a graphic designer, both in-house and at agencies, with experience across the Adobe Creative Suite from classic print design to digital, motion graphics and video. I'm experienced in collaborating with marketing teams and building campaigns that resonate with audiences and drive engagement. My folio of work demonstrates my versatility across mediums, adaptability and ability to learn new skills.
Branding
Pay Australia
The bright cyans, yellows and oranges were chosen to convey their friendliness and approachability. This was paired with a more sedate and professional blue to convey their reliability and trustworthiness. Finally, their monogram was hidden in their round and friendly logomark.
Rely On
Rely On is a new company with ambitions to brand out into other services outside of maintenance and carpentry in the future, as such their logo needed the flexibility to adapt to this in the future. The client wanted a logo that conveyed quality, reliability, strength and trustworthiness. With this in mind, a wide typeface was chosen along with a strong black-blue, and symbol that represented these values. This was then rolled out to their van design.
Print Design
Small Scale Print
My career has involved creating various small-scale print projects. Whether it's business cards, flyers, books, catalogues or brochures, I focus on clear communication and attention to detail. I utilize my skills in layout, typography, and colour to ensure the designs effectively convey the client's brand identity and message. Each project is carefully prepared for print to guarantee high-quality results suitable for the print process involved.
Outdoor Connection Product Catalogue Redesign - InDesign, Photoshop, Illustrator, Photography
Outdoor Connection Product Catalogue Redesign - InDesign, Photoshop, Illustrator, Photography
Outdoor Connection Product Catalogue Redesign - InDesign, Photoshop, Illustrator, Photography
Outdoor Connection Product Catalogue Redesign - InDesign, Photoshop, Illustrator, Photography
Tour Flyer Design for Albatross Tours - InDesign
Eureka Station DL Flyer - Adobe Photoshop, Illustrator & Indesign
Thank you postcards - Adobe InDesign
Services Price List, DL Flyer: Adobe Dimension & Indesign (prices redacted)
Breaking Bread Cook Book: 200 plus page book design set up with chapters - Adobe Photoshop & Indesign
Breaking Bread Cook Book - 200 plus page book design set up with chapters. Adobe Photoshop & Indesign
Large Scale Print
When designing for large-scale print, I create impactful designs that command attention, communicate brand identity and convey messages effectively and quickly. Whether it's billboards, banners, vehicles or posters, I prioritize clarity and visibility from a distance while maintaining visual appeal up close. Additionally, I liaise directly with printers, collaborating to ensure technical specifications are met and final prints are of the highest quality.
Breeze FM Mazda 2 wrap redesign
The previous Breeze FM vehicle design required a refresh to align with the brand refresh I had worked on. This new design better reflects the light and friendly personality of the station.
Adobe Illustrator
Breeze FM Breakfast show billboard, Located in Bundaberg
I used the newly refreshed Breeze FM brand guide to promote the new Breakfast show host in the Wide Bay area.
Photography, Adobe Photoshop, Lightroom & Illustrator.
Rebel FM & Breeze FM Media Walls & Pullup Banners
Increase the stations' brand presence at outside activations
Adobe Illustrator
Digital Design & Motion Graphics
Industry-Specific Advertising Campaign, Rebel Agency
The above video and graphic to the left were created as part of a set of marketing campaigns, this one targets dentists for our digital agency's SEO services. Each campaign features an animated video and a matching set of graphics to run across Google, social media and youtube.
Adobe Illustrator & Adobe After Effects
Website Audit, Rebel Agency
To get potential new customers into the website and SEO sales funnel for Rebel Agency we needed a fun simple campaign to get people to contact the Agency. I illustrated and animated the lazy website mascot for YouTube and social media advertising to encourage visitors to opt into a free website audit.
Procreate, Adobe Illustrator, After Effects
Social Media Graphics
Rebel FM Social Media Graphics
In my role at Rebel Agency, I'm often tasked with creating social media graphics for Rebel FM to promote their competitions. I focus on capturing the rebellious spirit of the brand while engaging the audience effectively and capturing the essence of the promotion. By incorporating distressed typography, dynamic imagery, and grunge aesthetics, I ensured that the graphics stood out in crowded social media feeds and resonated with the station's rock-loving audience. Additionally, I maintained consistency with Rebel FM's brand identity and highlighted the station's presenters to connect with the audience and build recognition.
Photography
Product Photography
