I have over 10 years of experience as a graphic and designer, both in-house and at agencies. I have experience across the Adobe Creative Suite from classic design to motion graphics and video. I am also a skilled illustrator having illustrated several children's books. I'm experienced in collaborating with marketing teams and building campaigns that resonate with audiences and drive engagement. My folio of work demonstrates my versatility across mediums, adaptability and ability to learn new skills.
I aim to continue improving my multimedia skills and continue mentoring designers in a professional environment.
I aim to continue improving my multimedia skills and continue mentoring designers in a professional environment.
Marketing Campaigns
Industry-Specific Advertising Campaign, Rebel Agency
The above video and graphic to the left were created as part of a set of marketing campaigns, this one targets dentists for our digital agency's SEO services. Each campaign features an animated video and a matching set of graphics to run across Google, social media and youtube.
Adobe Illustrator & Adobe After Effects
Rebel FM & Breeze FM One Day Sale
Every year on February 14th Rebel FM and Breeze FM run a one-day sale with 75% off radio advertising - it's a major sales earner for both brands. This year we wanted to emphasise the savings and ask the audience what they would buy with what they save on radio advertising. For the Google and YouTube advertising, we utilised Jodie (one of the radio presenters) fantasising about all the fun things she'd buy with what she saves in a fun cut-out style. This was then rolled out to all the stills collateral for the rest of the Google, Social advertising.
Adobe Illustrator, Photoshop, After Effects
Print Design
Large Scale Print
When designing for large-scale print, I concentrate on creating impactful designs that command attention, communicate brand identity and convey messages effectively and quickly. Whether it's billboards, banners, vehicles or posters, I prioritize clarity and visibility from a distance while maintaining visual appeal up close. Additionally, I liaise directly with printers, collaborating to ensure technical specifications are met and final prints are of the highest quality.
Breeze FM Mazda 2 wrap redesign
The previous Breeze FM vehicle design required a refresh to align with the brand refresh I had worked on. This new design better reflects the light and friendly personality of the station.
Adobe Illustrator
Breeze FM Breakfast show billboard, Located in Bundaberg
Use the newly refreshed Breeze FM brand guide to promote the new Breakfast show host in the Wide Bay area.
Photography, Adobe Photoshop, Lightroom & Illustrator
Rely On Maintenance & Carpentry van wrap design
As part of the branding Rely On had commissioned, I designed their new van wrap utilizing their new brand colours, shapes and fonts. The client wanted something that conveyed reliability, friendliness and trustworthiness.
Adobe Illustrator
Small Scale Print
My career has involved creating various small-scale print projects. Whether it's business cards, flyers, books or brochures, I focus on clear communication and attention to detail. I utilize my skills in layout, typography, and colour to ensure the designs effectively convey the client's brand identity and message. Each project is carefully prepared for print to guarantee high-quality results suitable for the print process involved.
DL Flyer, Adobe Photoshop, Illustrator & Indesign
Business Cards; Adobe Indesign and Data Merge
Thank you postcards: Adobe InDesign
Services Price List, DL Flyer: Adobe Dimension & Indesign (prices redacted)
Breaking Bread Cook Book: 200 plus page book design set up with chapters. Adobe Photoshop & Indesign
Breaking Bread Cook Book: 200 plus page book design set up with chapters. Adobe Photoshop & Indesign
Volunteering recruitment posters: Adobe Illustrator, Photoshop & Indesign
Digital Design
Rebel FM Social Media Graphics
In my role at Rebel Agency, I'm often tasked with creating social media graphics for Rebel FM to promote their competitions. I focus on capturing the rebellious spirit of the brand while engaging the audience effectively and capturing the essence of the promotion. By incorporating distressed typography, dynamic imagery, and grunge aesthetics, I ensured that the graphics stood out in crowded social media feeds and resonated with the station's rock-loving audience. Additionally, I maintained consistency with Rebel FM's brand identity and highlighted the station's presenters to connect with the audience and build recognition.
Outdoor Connection Social Media Graphics
In my design work for Outdoor Connection, I highlighted the brand's family-friendly outdoor image with inviting visuals featuring imagery of camping and their great products. As the company had a small following at the time the aim was to build a rapport with the audience and to promote Facebook competitions.
Pay Australia Web Design and Social Media Banners
After creating the branding for Pay Australia (a payroll specialist), I extended the visual identity to their website and their social media graphics. By maintaining consistency across platforms with the design elements we ensured they presented a unified professional brand presence at the launch of their business.
