Gemma Duffill

I have over 10 years of experience as a multimedia and graphic designer, both in-house and at agencies. I have experience across the Adobe Creative Suite from classic print design to digital, motion graphics and video. I'm experienced in collaborating with marketing teams and building campaigns that resonate with audiences and drive engagement.

My folio of work demonstrates my versatility across mediums and styles. As well as my adaptability and ability to learn new skills.

Branding

I believe in building brands that have a clear story and distinct personality. My work involves designing logos and comprehensive visual frameworks that help clients consistently communicate who they are.

Pay Australia

Pay Australia, an Australian-owned payroll and advisory service for the recruitment sector, sought modern, friendly, and professional branding reflecting their core values. I used bright cyans, yellows, and oranges for friendliness, paired with a professional blue for reliability. Their round, approachable logomark subtly incorporates their monogram.

Click Here to See the Case Study

Rely On Maintenence & Capentry

Rely On, a new maintenance and carpentry company, sought a flexible logo to support future service expansion. I designed a mark conveying quality, reliability, strength, and trustworthiness, using a wide typeface and a strong black-blue. This robust branding was then applied to their van design.

MoneyLIKE

Gold Coast startup MoneyLIKE educates young people on financial literacy through video tutorials and fact sheets. Their goal was engaging, fun, and trustworthy branding to connect with a youthful audience.

Print Design

Small Scale Print

My career has involved creating various small-scale print projects. Whether it's business cards, flyers, books or brochures, I focus on clear communication and attention to detail. I utilize my skills in layout, typography, and colour to ensure the designs effectively convey the client's brand identity and message. Each project is carefully prepared for print to guarantee high-quality results suitable for the print process involved.

A4 Welcome Document: Adobe InDesign

A4 Welcome Folder. Given to new pool clients, containing welcome document and other helpful documents. : Adobe Illustrator.

Tour Flyer Design for Albatross Tours, InDesign

Eureka Station DL Flyer - Adobe Photoshop, Illustrator & Indesign

Outdoor Connection Product Catalogue Redesign - InDesign, Photoshop, Illustrator, Photography

Breaking Bread Cook Book: 200 plus page book design set up with chapters. Adobe Photoshop & Indesign

Large Scale Print

When designing for large-scale print, I concentrate on creating impactful designs that command attention, communicate brand identity and convey messages effectively and quickly. Whether it's billboards, banners, vehicles or posters, I prioritize clarity and visibility from a distance while maintaining visual appeal up close. Additionally, I liaise directly with printers, collaborating to ensure technical specifications are met and final prints are of the highest quality.

Breeze FM Mazda 2 Wrap Redesign

The previous Breeze FM vehicle design required a refresh to align with the brand refresh I had worked on. This new design better reflects the light and friendly personality of the station.

Adobe Illustrator

Breeze FM Breakfast show billboard, Located in Bundaberg

I used the newly refreshed Breeze FM brand guide to promote the new Breakfast show host in the Wide Bay area.

Photography, Adobe Photoshop, Lightroom & Illustrator.

Rebel FM & Breeze FM Media Walls & Pullup Banners

Increase the stations' brand presence at outside activations

Adobe Illustrator

Marketing Campaigns

Industry-Specific Advertising Campaign, Rebel Agency

The above video and graphic to the left were created as part of a set of marketing campaigns, this one targets dentists for our digital agency's SEO services. Each campaign features an animated video and a matching set of graphics to run across Google, social media and youtube.

Adobe Illustrator & Adobe After Effects

Website Audit, Rebel Agency

To get potential new customers into the website and SEO sales funnel for Rebel Agency we needed a fun simple campaign to get people to contact the Agency. The lazy website mascot was illustrated by myself and animated for YouTube and social media advertising to visitors to opt into a free website audit.

Procreate, Adobe Illustrator, After Effects

Digital Design

Rebel FM Social Media Graphics

In my role at Rebel Agency, I'm often tasked with creating social media graphics for Rebel FM to promote their competitions. I focus on capturing the rebellious spirit of the brand while engaging the audience effectively and capturing the essence of the promotion. By incorporating distressed typography, dynamic imagery, and grunge aesthetics, I ensured that the graphics stood out in crowded social media feeds and resonated with the station's rock-loving audience. Additionally, I maintained consistency with Rebel FM's brand identity and highlighted the station's presenters to connect with the audience and build recognition.

Breeze FM Social Media Graphics

In my role at Rebel Agency, I often create social media graphics for Breeze FM to promote their on-air content and monthly photography competitions. I focused on capturing the station's more relaxed, easy-adult-contemporary vibe while effectively engaging the audience and highlighting key promotions. By using softer colour palettes, clean typography, and bright visuals, I ensured the graphics resonated with Breeze FM's audience and stood out in social media feeds. I maintained consistency with Breeze FM's brand identity and featured the station's presenters to build connections and recognition with listeners.

Interactive Publications

Albatross Tours: The Wandering Albatross Travel Guide

During my time with Albatross Tours, I had the pleasure of designing their onboarding document for new clients. It was designed to be an interactive document with a fun, friendly and welcoming feel that could be taken on tour with them on their devices. A printed version was planned at a later stage.

Adobe Illustrator & InDesign