Project Overview
Client: Career Voice / Career Smart Mums
Target Audience: Time-poor professional mothers returning to the workforce
My Role: Multimedia Designer & Video Editor
The Brief
The objective was to transform a legacy B2C career coaching programme from static, text-heavy PowerPoints into a professional, video-led digital course.
The Work:
Video Production: Edited raw presenter footage into polished course modules. I managed the visual balance by switching between full-screen presenter views and redesigned slide content (using Picture-in-Picture) to keep the pacing engaging.
Slide Redesign & Animation: I rebuilt the original deck to align with the brand and created custom illustrations, such as the "Hidden Job Market" iceberg, to explain complex concepts visually. For more complex explanations, I utilised animation to bring these concepts to life and reduce cognitive load.
Module Structure: The final delivery included four core courses with 2-3 modules each, an introduction, and a conclusion, establishing a comprehensive asynchronous learning experience.
Integrated Resources: Designed a suite of supporting materials, including:
• A comprehensive Resource Guide.
• A Fillable PDF Workbook featuring interactive form fields, allowing students to type reflections directly into the document on any device.
• Branded Microsoft Word version of the Workbook
The Result
A cohesive digital package that moved the client from "sharing slides" to delivering a high-fidelity, professional online course.
Technical Specs
Video & Motion: Premiere Pro
Design & Layout: InDesign, Illustrator, PowerPoint
Interactivity: InDesign, Acrobat Pro
