The Brief:
As Senior Designer at Rebel Agency, I produced motion assets for both the agency's internal marketing and their radio networks (Rebel FM / Breeze FM). The goal was to create quick, clear video content for social media and Google display ads.
The Workflow:
I used an Illustrator-to-After Effects workflow to create a variety of styles, ranging from character animation to kinetic typography.
B2B Service Ad – Targeting the medical sector
Static display banners adapted from the motion assets.
Mascot Animation
Custom illustration and rigging for a "Free Website Audit" campaign. I designed the mascot to add personality to a standard corporate offer.
Static display banners adapted from the motion assets.
Retail Kinetic Typography
High-energy text animation for a network-wide sale event. This template was built to work across multiple station logos.
Static display banners adapted from the motion assets.