The Brief:
As Senior Designer at Rebel Agency, I produced motion assets for both the agency's internal marketing and their radio networks (Rebel FM / Breeze FM). The goal was to create quick, clear video content for social media and Google display ads.
The Workflow:
I utilised an Illustrator-to-After Effects workflow to create a range of styles, including character animation and kinetic typography.
B2B Service Ad – Targeting the dental sector
Static display banners adapted from the motion assets.
Mascot Animation
For this campaign, I created an illustrated mascot character to represent the client's website slacking off. The character was sketched in Procreate, vectored in Illustrator and rigged and animated in After Effects.
Static display banners adapted from the motion assets.
Retail Kinetic Typography
This campaign for the Rebel FM and The Breeze, the big One Day Sale, features one of the on-air talent daydreaming about what she'd buy with the money she'd save on radio advertising.
High-energy text animation for a network-wide sale event. This template was built to work across multiple station logos.
Static display banners adapted from the motion assets.
